Platium Tile Tools

My wife used to run a usability lab during the dot-com hayday (no not now, the first one). As a result I've developed an appreciation for tools redesigned based on actual user analysis (read as: OXO). For that reason I took an interest when I read the introductory summary of the Platinum Tile tool ine from Custom Building Products.

"Platinum tools were created by watching and listening how tile professionals used their tools everyday so we could truly understand how they’re used. [...] And we discovered that they use their tools for tasks that they simply weren’t designed for. Then we started at square one to make the best possible tools for the job and designed the most innovative line of tile installation tools ever. So instead of telling contractors not to use their tools that way, we redesigned them so they could be used that way."

How are they different, you ask?