Dremel Glue Gun

When is a Dremel not a Dremel? When it's the new Dremel glue gun.

Honestly, I'm not exactly sure how to feel about this one. Dremel has certainly earned its right to cash in on some brand loyalty...their rotary tools invented the category. However, I'm not really sure what the "value add" (sorry, but sometimes corproate-speak is dead on) is in this case.

The Dremel glue gun does have some nice features: two temperature settings, a green LED 'ready-to-use' light, and such. However, what makes this particular glue gun a Dremel? I'm not sure.

Maybe they're just suffering from the whole 'brand as category' syndrome that others like Kelenex or Tivo have gone through...I'm fine with Sony releasing a VCR, but a Tivo VCR would bend my mind.

Anyway, I'm sure it's a good tool...just had to get that off my mind...

Posted by Aaron on July 21, 2006 7:29 PM |

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