Score One for the Ladies

I'll confess, I've been rather skeptical of tool lines targeted at women ever since they became a major marketing push last year. They seemed to me to be more a product of marketing surveys than real needs from what I saw--can't everyone just just buy a Craftsman screwdriver and do just fine with it?

That said, Consumer Reports recently reviewed models from Barbara K and Tomboy Tools and they've put me in my place--apparently these things are actually pretty good.

Specifically, they like the extra effort put into ergonomics and usability. In fact, their user tests found that men actually prefered those same features and benefited from the same attention to design and efforts to minimize stress and improve grips.

That said, I personally would like to keep my tool sets in colors other than light blue.

Are you listening, Sears?

Posted by Aaron on February 10, 2006 5:42 PM |

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